Matsuyoshi Ningyou Co., Ltd.

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  Passing on the tradition of festival celebration

  Japan’s traditional Girls’ Festival and Boys’ Festival dolls embody the joy of celebrating festivals. Although fewer households display such dolls than in times past, the sentiment remains. Our business is based on our desire to help pass on this tradition for the future.

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  Customers can find out who has made their product

  Our former president asked the question, “You often see a picture of the producer on vegetable packaging. Why don’t other manufacturers do the same?” This prompted us to add a QR code to each of our dolls with a link to information on the person who made it and a picture of them. We’re keen for our employees to be appreciated for what they do: this approach seems to be working because we have a high staff retention rate. We also have a large proportion of female staff.

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  Regular workshops

  These days it’s harder and harder to find items that are truly Japanese, so we like to create accessories that can be used in everyday life such as earrings, which the younger generation will find attractive. Our creations were featured at Paris Fashion Week in collaboration with fashion designer Kei Hirabayashi. We also hold regular tsumami-zaiku* workshops and other events to teach people about traditional Japanese products.
  
  *Traditional craftwork to create shapes, such as flowers or butterflies, from cloth.