Shuuei Co., Ltd.

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  Separating recyclables since before it was popular

  Our product, "Hokkaru" (a paper container with a separable plastic film to help sort waste) debuted in
  2000 at the Nakanoshima Festival. We were ahead of the curve here since this was in the days before
  things like separate binds for different kinds of garbage were common. Naturally, we use FSC certified
  paper. Our “Hokkaru" initiative has been featured in elementary school social studies textbooks.

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  Correcting the gender imbalance

  We now have a much larger proportion of female employees than we used to. This has led us to upgrade the workplace environment, for instance by providing gender-separate break areas and restrooms as standard.

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  Boosting community spirit through sports collaboration initiatives

  High-school baseball players who make the national championship tournament at Koshien Stadium (Japanese baseball’s Mecca) are allowed to take home a bit of soil as a memento, but rugby players are not allowed to do this at the rugby equivalent, Hanazono Stadium here in Higashiosaka. Our solution is to make colored paper by kneading grass mown from the pitch that would otherwise be incinerated. The players can write on this to make souvenirs of playing in the national rugby tournament. We also have a similar initiative with FC Osaka, a soccer club in Higashiosaka.

* FSC certification enables consumers to choose products made from responsibly managed forests and other forest products made with low risk materials to provide environmental, social and economic benefits.